Sammie Eales, Head of Commercial Audience Data at Mail Metro Media, has scooped the publisher prize in UKOM’s Ipsos iris Ace Awards for Q1 2024.
The Aces, created by UKOM in 2023, set the benchmark for a celebration of original and effective use of UKOM-endorsed Ipsos iris data.
Eales is well established on the industry circuit as an engaging presenter and has been a champion of Ipsos iris since its launch, using the data to better understand retail, banking and luxury audiences.
Judge and UKOM CEO Ian Dowds said: “Ever since the launch of Ipsos iris in 2021, Sammie has used the data to enhance advertising performance for campaigns across the Mail Metro portfolio. This win is very well-deserved.”
Eales received her award and a £100 Amazon voucher on May 16.
The awards are free to enter and work for the award period Q2 2024 should be submitted by July 12 2024. A short submission form is here.
