The white paper, published today, is titled “Synthetic Data Gets Real” and explains UKOM’s mission as the governance body for the Ipsos iris digital audience currency for PC/laptop, tablet and smartphones in the UK.
Aimed at existing and future Ipsos iris subscribers, the paper hits home on the need for people-centric measurement.
More broadly, the paper sets Ipsos iris in the context of the rapidly developing use of synthetic data solutions for media measurement purposes.
It also provides an overview of the Ipsos iris methodology, how it has addressed its data integration challenges, and how the outputs have been validated.
Download the white paper “Synthetic data Gets Real”.
