UKOM-endorsed Ipsos iris data is employed to build brands and fuel insightful research in numerous organisations, encompassing agencies, publishers, brands and regulators.
This quarter’s Ipsos iris Ace Awards winners recognise young industry stars who are flying the flag for using the recognised industry standard data within two very different environments:
They are:
- Kai Radcliffe, Display Partner at Carat UK whose work across a range of Dentsu clients has delivered both valuable insight on competitors and driven strategic online display investment.
- Sumita Deb, Senior Online Audience Analyst at Ofcom, for her detailed analysis of Ipsos iris data to analyse the UK population’s behaviour online for Ofcom’s annual Online Nation Report
The Aces, created by UKOM in 2023 to cement its role as the endorsement body for Ipsos iris, set the benchmark for a celebration of original and effective use of the data.
Ian Dowds, CEO at UKOM said: “It is excellent to see how Ipsos iris data now stretches far and wide in its mission to make quality, industry standard data the cornerstone of audience measurement. It can help agencies evolve their approach to online display. It is also being used to underpin one of our industry’s standout annual reports, Online Nation from Ofcom – a deep analysis of what people do online and how they are served by online platforms.”
The awards are free to enter and work for the award period Q4 2024 should be submitted by January 10 2025. A short submission form is here.
