UKOM-endorsed Ipsos iris reveals that on Saturday August 31st Oasis reunion mania drove Ticketmaster.co.uk’s audience up by 1,234%
If you didn’t get round to purchasing an advent calendar or wanted to save your pennies, major brands are once again enticing you to open digital doors for free in the run up to Christmas. A couple of the biggest brands offering advent calendars online this year are M&S and John Lewis.
The expansion of audience targets within media, especially digital, has contributed to much debate around the usefulness of traditional demographics in media planning. However, age is still a very important variable in understanding differences in people’s online activity. This is particularly evident when looking at daily use of social media brands.
Last week, Ipsos released new profiling targets within iris enabling advertisers and publishers to better understand internet usage among people by their sexual orientation.
How big is ChatGPT in the UK currently, who is using it and how quickly is it growing?
This week we look at online TV streaming apps over the Christmas viewing period
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