Latest Insights

‘UKOM Insights’ provides data, analysis and commentary on the behaviour of the UK’s online population, using UKOM-approved comScore data.  This includes quarterly snapshots on the state of the UK digital landscape and regular insight into consumers’ online habits analysed by demographics, categories & devices.

Oath’s UK Audience

When looking at the top 10 internet properties in terms of unique monthly visitors, the brand OATH might not be top of mind but latest UKOM data shows the organisation, formed in 2017, was the 6th largest property in the UK for audience reach in January 2018 – making it bigger than Ebay, Twitter and all the major news groups.



Read more or download the whole Oath UK Audience .pdf here.

To find out more about UKOM Insights, please email

Facebook & Snapchat: Age Profiles

A recent news article in The Guardian, based on data from e-Marketer, asked the question ‘Is Facebook for Old People?’ The article suggested that Facebook is becoming the social network for the over 50s and predicted that younger audiences will abandon the brand in favour of Snapchat. Meanwhile, older demographics, often their parents and grandparents, will continue to join the platform. This month UKOM looks at the age profile and usage of the two social networking services. 



Read more or download the whole Facebook & Snapchat: Age Profiles.pdf here.

To find out more about UKOM Insights, please email

See also in our archive

The Impact of Death on Music Video Viewing

VMX MP Video Audiences Insight Examples

18-24s and Traditional News Brands

Airbnb and the Hotels/Resorts Category

Online Newspapers – what happened in the last two major UK votes?

UKOM 2016 Platform Insights Summary

Mums Online

The ‘Mobile Only’ Audience

Online Personals: Who kicks off the New Year looking for love?

Uber & Pokémon Go – Making the headlines in 2016

Last Minute Christmas Shopping

Social Networks: Changing Profiles

What do George Clooney, Barack Obama & Ricky Gervais have in common?

Xmas toy shopping – Men spend longer on toy sites than women

PC/laptops still key for some categories online

Are Brits really obsessed with the weather?

The EU Referendum is finally upon us but how does a major vote impact consumption of political news

Euro 2016 - Are online bookies set to cash in? UKOM takes a look at online betting in the UK

Smartphones - How women are driving time online

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