Goodstuff and News UK were the winners at the second Ace Awards, represented by Ella Basra, Digital Director of Goodstuff, and Sherbin Shamsuddin, Insights Manager at News UK. Sherbin showed exemplary use of the full range of Ipsos iris data for internal reporting of online performance at granular level. Ella’s entry identified the best social media platform for drinks brand Fever Tree to invest online budget to hit 45+ connoisseurs.
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