Q1 2026

A double Aces win for Global this quarter! Jack Nicholls, Senior Data Planning & Outcomes Manager, and Abigail Smith, Product Manager – global:IQ, have used Ipsos iris unique visitor data alongside additional datasets to model the impact of media activity on online audiences. Their regression-based approach pinpointed where significant uplifts in website visitors occurred, showing which channels were driving audience behaviour during the purchase journey.