Amanda Woodley

Head of Clients
Ipsos iris

Amanda's role is to ensure publishers, media owners, agencies and advertisers are using Ipsos iris within their business across both syndicated and custom approaches in order to uncover opportunities and drive growth. She has over 15 years of experience in the media and measurement industry in the UK and Australia. Her expertise lies in using cross media audience measurement tools and custom research methodologies to solve business questions. She previously worked on the IAB Australia-endorsed digital currency and the ad effectiveness and custom media measurement business at Nielsen.