UKOM has renewed its partnership with Ipsos iris, taking its endorsement of the UK online audience measurement solution up to 2027. This marks a significant milestone for Ipsos iris and reaffirms the platform's position as the trusted and reliable source of UK online audience data.
Ipsos has also enhanced its iris platform with insights into video data across the internet. This will enable Ipsos iris users in the UK to gain a deeper understanding of online video consumption, including the types of videos being watched, the devices they are being watched on, and the demographics of the viewers.
Ian Dowds, CEO of UKOM, said: “Ipsos iris is a vital part of the UK online audience
measurement landscape, and we are pleased to extend our partnership. The developments in video insights demonstrate Ipsos’ commitment to innovate and meet the evolving needs of subscribers.”
measurement landscape, and we are pleased to extend our partnership. The developments in video insights demonstrate Ipsos’ commitment to innovate and meet the evolving needs of subscribers.”
James Oates, Head of Ipsos iris said: "We are delighted to announce the extension of our endorsement by UKOM, building on positive customer feedback, and excited to continue working with our partners to provide the most comprehensive online audience measurement solution available. Our new developments in video data insights and expansion into Australia will further enhance the value of our platform, enabling users to better understand and connect with their online audiences."
