The last year for Global has been extraordinary, even by its own high standards. It began by scooping Transport for London’s eight-year rail advertising contract, one of the largest in the world. Two months ago, it won Media Owner Team of the Year at the prestigious Adwanted Media Research Awards.
No surprise, then, that this quarter UKOM's Ipsos iris Ace Awards have two winners from the commercial radio and outdoor giant: Jack Nicholls, Senior Data Planning & Outcomes Manager and Abigail Smith, Product Manager - global:IQ.
The win recognises that by combining Ipsos iris unique visitor data with additional datasets and running a regression‑based modelling framework, Global has been able to pinpoint where significant uplifts in unique website visitors occur.
Its analysis revealed clear, quantifiable relationships between specific media activity and increases in audience behaviour, highlighting which channels drive uplift during the purchase journey. Ipsos Iris has allowed Global to move beyond correlation and identify which channels are actually responsible for driving audience impact.
Ian Dowds, CEO at UKOM, said: “Global’s double win shows that the ability to fuse Ipsos iris data with other data sets this solution apart. Congratulations to Jack, Abbie and the whole team there.”
In its awards submission, Global said: “The insight gleaned from Ipsos iris data has already created significant internal value. It has strengthened our measurement capabilities, informed the development of new outcome‑focused methodologies, and demonstrated the potential to redefine how Audio and Outdoor are evaluated in future. The approach has also received external recognition, winning industry awards for its advanced use of datasets. This validation reinforces the strategic direction of the work and provides a strong foundation for future commercial rollout.”
Ian Dowds presented Jack and Abigail with their awards, champagne and Amazon vouchers at Global’s London HQ on June 15.
