Instead of the familiar quarterly UKOM Digital Market Overview, in this report we look at the ways online UK behaviour shifted in March 2020 as opposed to January, much of it driven by the COVID-19 virus and the UK lockdown, which officially started on Monday 23rd of March.
Much of the UKOM endorsed data from Comscore here is intuitive: more time spent online; a rise in usage of sites and apps for government, health and education, video calling, quality broadsheet news, family and entertainment and grocery retail. Significant declines in usage of content for property, automotive, travel and dating among others.
We hope you find this interesting. Please look out for a follow-up UKOM Insight piece in the coming weeks when we will look at UK online audience behaviour in April, a full month spent in lockdown.
