UK Online audiences in April, the first full month of CV-19 lock down, broadly continued the trajectory of March over January, but with some notable differences.
Grocery retail and news maintained high audience numbers and increased time spent over January, with DIY and gardening, home and retail also gaining significant traction. As expected Internet Messaging, social media and video chat showed growth with MS Teams and Zoom winning out over HouseParty.
Monthly reach of Government properties online fell back by 5m after a March high of 10m unique visitors and while Health remained a priority, it was less about the World Health Organisation information and more about Fitness, with the likes of Strava seeing growth.
There was sizeable growth in home cooking/baking/recipe websites. BBC Good Food increased its monthly audience from 13.1m to 22.2m
Of the categories that had seen declines in March over January, the downward trend accelerated in April for travel, property and automotive.
