IAB UK is the industry body for digital advertising, committed to building a better future for digital advertising, for the benefit of everyone. It represents almost 300 businesses across the digital advertising industry - including media owners, media agencies, ad tech, platforms and publishers.
Elizabeth is Head of Insight at IAB UK, leading a team delivering industry-wide research and insight. This includes Digital Adspend, Futurescape, and the IAB’s measurement effectiveness programme.
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