The Internet Advertising Bureau (IAB) UK is the trade association for digital advertising, representing over 1,200 leading brands, media owners, technology providers and agencies.
James joined the IAB in March 2017 as the trade body’s first ever Chief Marketing Officer. He leads the IAB’s efforts in engaging with brands and agencies and re-asserting positivity in digital advertising.
James spent nine years at WPP media agency Mindshare, latterly as Global Mobile Director, where he was responsible for the agency’s mobile output across its network of 166 offices in 86 countries. He joined the IAB from Snap Inc.