Media

Usage metrics for select organisations, brands, mobile apps or websites can be compared and results can be grouped by day, week, month or by a selected period. 39 usage metrics can be chosen for analysis and users can also create and save their own media groups.

Over 500 target audiences can be selected for filtering. In addition to standard demographics such as age, gender and social grade, users can filter the data on a wider range of measures including ethnicity, cities and towns, household size, marital and working status, age of children and parents/grandparents. Beyond demographics, claimed media consumption groups for TV, radio, magazines and newspapers and over 30 lifestyle statements add to the available targeting options.

The results of the selection are dynamic, meaning a media entity’s total number will change depending on what is selected under them.