Usage metrics for selected categories can be compared and results can be grouped by day, week, month or by a selected period. There are 26 Tier 1 major categories and over 280 T2 and T3 categories which can be selected. In addition to providing category totals, users can expand categories to show the individual orgs, brands, websites or apps within them.

Categories can be filtered by over 500 target audiences and analysed against 39 usage metrics.

Report type - category