Profiling

There are over 500 audiences which can be selected for profiling purposes. In addition to standard demographics such as age, gender and social grade, users can profile the media or category on a wider range of measures including ethnicity, cities and towns, household size, marital and working status, age of children and parents/grandparents. Beyond demographics, selected media or categories can be profiled by media consumption behaviour (TV, radio, magazines and newspapers) and over 30 lifestyle statements.

Enhanced audiences including Acorn, Fresco and category visitation behavioural segments are also available.