Technical Board

The Technical Board, chaired by Scott Fleming, represents agencies, publishers, the IAB and the AOP. Its purpose is to review and suggest enhancements, where necessary, to Ipsos methodologies; to expand UKOM’s measurement coverage to new devices when market growth is noted; to track UKOM data to monitor for anomalies and to work with comScore to review client queries.

Contact the UKOM Technical Board here:


Tristan Veale IAB
Stephen Murfet Sky
Jonny Protheroe Google
Sheri Reefer Reach Plc
Steve Lockwood TikTok
Mia Mulch Global


Trevor Jones News UK
Ryan Uhl Mail Metro Media
Phil McMullan ESI Media
Shaymoly Mukherjee The Guardian
Liam Costello


Gosia Wilda

Immediate Media

Carl Bratton Direct Line




Dan Flynn IPA
Kathryn Saxon Wavemaker
Scott Thompson Publicis Media


Independent Advisor  

Guy Holcroft OFCOM
Amanda Wigginton PPA