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Do the findings chime with the UK online audience for news media?
The white paper, published today, is titled “Synthetic Data Gets Real” and explains UKOM’s mission as the governance body for the Ipsos iris digital audience currency for PC/laptop, tablet and smartphones in the UK.
UKOM's Online Market Overview for March 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
Ipsos has today announced the integration in the UK of YouTube data into the Ipsos iris platform, in collaboration with UKOM.
UKOM is pleased to announce the appointment of Sarah Miller as its Technical Consultant.
The UKOM and Ipsos teams won Best Media Research Tracking or Syndicated Project at the Adwanted Media Research Awards 2024, held at the Banking Hall in London on March 6.
December 2023 Online Market Overview using UKOM approved data from Ipsos iris.
Richard Reeves, Managing Director, AOP
Dominic Carter, Group Chief Commercial Officer, News UK
Steve Chester, Director of Media, ISBA
Jon Mew, CEO, IAB (UK)
Belinda Beeftink, Research Director, IPA
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.