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Welcome to UKOM's Online Market Overview for December 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
A look inside Spotify’s year-end round up of songs, artists and genres
Welcome to UKOM's Online Market Overview for September 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
UKOM-endorsed Ipsos iris reveals that on Saturday August 31st Oasis reunion mania drove Ticketmaster.co.uk’s audience up by 1,234%
Google has decided to retain third-party cookies in its Chrome browser following feedback from industry stakeholders.
The Ipsos iris Ace Awards for Q2 2024 was a high summer hit with our winners celebrating on July 23 at UKOM HQ in front of the traditional forest garden (aka office) wall.
Steve Chester, Director of Media, ISBA
Jon Mew, CEO, IAB UK
Richard Reeves, Managing Director, AOP
Belinda Beeftink, Research Director, IPA
James Chandler, Chief Marketing Officer, IAB UK
Dominic Carter, Group Chief Commercial Officer, News UK
Barry Walsh, Digital Strategy Partner, Havas Media
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.