
Broadcaster content boomed on YouTube in May, with fresh Ipsos iris data revealing a major spike in viewer engagement.
Julie Forey looks at how Sky News is driving reach by using third-party platforms
Welcome to UKOM's Online Market Overview for March 2025. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
Ian Dowds considers why UKOM-endorsed Ipsos iris data is now embedded in places where trust matters
The growing audience for the adult-only subscription site skews 94% male
Welcome to UKOM's Online Market Overview for December 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
Barry Walsh, Digital Strategy Partner, Havas Media
James Chandler, Chief Marketing Officer, IAB UK
Dominic Carter, Group Chief Commercial Officer, News UK
Richard Reeves, Managing Director, AOP
Belinda Beeftink, Research Director, IPA
Steve Chester, Director of Media, ISBA
Jon Mew, CEO, IAB UK
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.