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Takeaways from the Reuters 2024 Digital News Report

Do the findings chime with the UK online audience for news media?

UKOM unveils white paper to explain approach to synthetic data

The white paper, published today, is titled “Synthetic Data Gets Real” and explains UKOM’s mission as the governance body for the Ipsos iris digital audience currency for PC/laptop, tablet and smartphones in the UK.

Ipsos iris Ace Awards: winner announced for Q1 2024

Mail Metro Media scoops the publisher prize

March 2024 Online Market Overview

UKOM's Online Market Overview for March 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.

Google partners with Ipsos iris and UKOM to innovate online measurement of YouTube

Ipsos has today announced the integration in the UK of YouTube data into the Ipsos iris platform, in collaboration with UKOM.

UKOM appoints Sarah Miller as Technical Consultant

UKOM is pleased to announce the appointment of Sarah Miller as its Technical Consultant.

UKOM and Ipsos win at Adwanted Media Research Awards 2024

The UKOM and Ipsos teams won Best Media Research Tracking or Syndicated Project at the Adwanted Media Research Awards 2024, held at the Banking Hall in London on March 6.

December 2023 Online Market Overview

December 2023 Online Market Overview using UKOM approved data from Ipsos iris.

Ipsos iris Ace Awards: our winners for Q4 2023

Wins for Havas and the Guardian

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WATCH: What is UKOM and how does the data we endorse - Ipsos iris - measure and report online audiences in the UK?

“With Ipsos iris now as its endorsed provider of the UK industry standard for online audience measurement, UKOM is in the best place to face the future. The flexibility of iris to support cross media measurement is a great step forward.”

Jon Mew, CEO, IAB (UK)

“These are exciting times for UKOM. The new contract will encompass online audience measurement of websites and mobile applications deduplicated across desktop PCs, smart phones and tablets… but also the capability to verify the audience of online advertising campaigns. This is going to be a tremendous advance for our members.”

Richard Reeves, Managing Director, AOP

“With the UK on track to be the first market in the world to exceed 70% of total spend via digital media, UKOM's appointment of Ipsos is a positive step towards measurement of this tremendously complex area.”

Dominic Carter, Group Chief Commercial Officer, News UK

“UKOM-approved data is an important constituent part of the IPA’s TouchPoints Channel Planner, the UK’s only industry-available cross-media channel planner. UKOM will continue to be relied upon for transparency and quality – and data from its new supplier will provide even greater comparability with other data sources.”

Belinda Beeftink, Research Director, IPA

“With its single source panel of 10,000 people and 25,000 devices, Ipsos iris is a great step forward in online audience measurement for UKOM as it pushes the reset button from January 1st 2021.”

Steve Chester, Director of Media, ISBA

Tag Up And Be Counted

A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.

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New White Paper

Synthetic Data Gets Real 

UKOM's first white paper explores the origins, applications and development of synthetic data sets and examines their use in audience measurement within Ipsos iris. It focuses on the importance of people-centric measurement to drive actionable insight. Understanding synthetic is a high priority for marketers, agencies and publishers - this paper shows that panel representation is a critical factor.

Get your free copy