
The growing audience for the adult-only subscription site skews 94% male
Welcome to UKOM's Online Market Overview for December 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
A look inside Spotify’s year-end round up of songs, artists and genres
Welcome to UKOM's Online Market Overview for September 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones.
UKOM-endorsed Ipsos iris reveals that on Saturday August 31st Oasis reunion mania drove Ticketmaster.co.uk’s audience up by 1,234%
Richard Reeves, Managing Director, AOP
Dominic Carter, Group Chief Commercial Officer, News UK
James Chandler, Chief Marketing Officer, IAB UK
Belinda Beeftink, Research Director, IPA
Jon Mew, CEO, IAB UK
Barry Walsh, Digital Strategy Partner, Havas Media
Steve Chester, Director of Media, ISBA
A key part of online audience measurement is tagging. Tags ensure that online assets are measured across all devices.