Ipsos iris, has provided us with immediate feedback on the impact of Black Friday on consumer online behaviour.
A video case study revealing higher loyalty and engagement as well as granular analysis of audiences by demographics and region.
With data collection resuming post lock-down, a refreshed set of weighting targets allows reporting on a larger universe from July 2021.
Online brands and propositions need to be aware of the wider adoption of online services, making the process to purchase as simple as possible.
Football may not be coming home this year, but the Euros have provided UKOM with a great opportunity to examine the daily data capability from our new audience measurement partner, Ipsos iris.
After huge category highs and lows in April following the first month of lockdown, UKOM’s latest investigation focuses on how online behaviour has changed between April and May as the lockdown begins to ease.
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