New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions.
With Christmas parties being cancelled and people looking once again to limit their social mixing, spare a thought for those who are single.
Ipsos iris, has provided us with immediate feedback on the impact of Black Friday on consumer online behaviour.
A video case study revealing higher loyalty and engagement as well as granular analysis of audiences by demographics and region.
With data collection resuming post lock-down, a refreshed set of weighting targets allows reporting on a larger universe from July 2021.
Online brands and propositions need to be aware of the wider adoption of online services, making the process to purchase as simple as possible.
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