This week’s ‘Closer Look’ chart focuses on ‘profiling’ and illustrates how brands can use one or many of over 400 variables available within Ipsos iris to understand how their audience compares with competitors.
The daily data reporting, provided by Ipsos iris, provides timely and granular insights into how online usage is impacted by current events. We take a look at the data during February 2022.
How many people are playing Wordle in the UK and how many minutes are they spending each day trying to crack the puzzle?
For many, Tuesday 4th January represented a return to work after the festive break. New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates.
New daily data from Ipsos iris provides fascinating insights into online usage on specific dates. Following the Christmas Day analysis last week, today UKOM looks at 26th December.
New daily data from Ipsos iris provides fascinating insights into website and app performance on specific dates. The majority of the top 100 websites and apps saw their audiences drop on Christmas Day, as one might expect, but there were exceptions.
© 2025 UKOM Ltd. No reuse without permission. This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Read our cookie statement.
