Post-pandemic universe introduces a refreshed set of weighting targets

With data collection resuming post lock-down, a refreshed set of weighting targets allows reporting on a larger universe from July 2021.

Over 75s fuelling UK online growth

Online brands and propositions need to be aware of the wider adoption of online services, making the process to purchase as simple as possible.

Introducing daily data with Euro 2020 and fast food

Football may not be coming home this year, but the Euros have provided UKOM with a great opportunity to examine the daily data capability from our new audience measurement partner, Ipsos iris.

The COVID-19 impact on UK Online Usage – Part 3

After huge category highs and lows in April following the first month of lockdown, UKOM’s latest investigation focuses on how online behaviour has changed between April and May as the lockdown begins to ease.

The COVID-19 impact on UK Online Usage – Part 2

UK Online audiences in audiences in April, the first full month of CV-19 lock down, broadly continued the trajectory of March over January, but with some notable differences.

The COVID-19 impact on UK Online Usage – part 1

Instead of the familiar quarterly UKOM Digital Market Overview, in this report we look at the ways online UK behaviour shifted in March 2020 as opposed to January, much of it driven by the COVID-19 virus and the UK lockdown, which officially started on Monday 23rd of March.

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