Black Friday – harnessing the power of daily data

Ipsos iris, has provided us with immediate feedback on the impact of Black Friday on consumer online behaviour.

Supporting your sports media planning and audience growth

A video case study revealing higher loyalty and engagement as well as granular analysis of audiences by demographics and region.

Post-pandemic universe introduces a refreshed set of weighting targets

With data collection resuming post lock-down, a refreshed set of weighting targets allows reporting on a larger universe from July 2021.

Over 75s fuelling UK online growth

Online brands and propositions need to be aware of the wider adoption of online services, making the process to purchase as simple as possible.

Introducing daily data with Euro 2020 and fast food

Football may not be coming home this year, but the Euros have provided UKOM with a great opportunity to examine the daily data capability from our new audience measurement partner, Ipsos iris.

The COVID-19 impact on UK Online Usage – Part 3

After huge category highs and lows in April following the first month of lockdown, UKOM’s latest investigation focuses on how online behaviour has changed between April and May as the lockdown begins to ease.

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