The expansion of audience targets within media, especially digital, has contributed to much debate around the usefulness of traditional demographics in media planning. However, age is still a very important variable in understanding differences in people’s online activity. This is particularly evident when looking at daily use of social media brands.
Last week, Ipsos released new profiling targets within iris enabling advertisers and publishers to better understand internet usage among people by their sexual orientation.
How big is ChatGPT in the UK currently, who is using it and how quickly is it growing?
This week we look at online TV streaming apps over the Christmas viewing period
This week UKOM looks at usage of the Netflix mobile app in the days following the documentary launch date.
This week UKOM explores which financial institutions are popular with current students by looking at the top 10 online banking brands by audience reach in June 2022
© 2025 UKOM Ltd. No reuse without permission. This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Read our cookie statement.
