Last week, Ipsos released new profiling targets within iris enabling advertisers and publishers to better understand internet usage among people by their sexual orientation.
How big is ChatGPT in the UK currently, who is using it and how quickly is it growing?
This week we look at online TV streaming apps over the Christmas viewing period
This week UKOM looks at usage of the Netflix mobile app in the days following the documentary launch date.
This week UKOM explores which financial institutions are popular with current students by looking at the top 10 online banking brands by audience reach in June 2022
This week’s ‘Closer Look’ chart focuses on ‘profiling’ and illustrates how brands can use one or many of over 400 variables available within Ipsos iris to understand how their audience compares with competitors.
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